Direct response sales letters. Junk mail, to most. But to select designers, they represent a unique challenge: to fully support the purpose of the piece, which is to maximize response and ROI.
This letter was an exercise that never mailed. However, I did my best to draw on my years of copywriting experience to create a graphic design that heightens the emotion and supports rather than detracts from the hard-hitting copy.
Here is Page 2. I kept it clean with lots of white space to keep the reader’s attention focused on the riveting copy – and the call to action.