Direct response sales letter design

Direct Response Sales Letter Design

Direct response sales letters. Junk mail, to most. But to select designers, they represent a unique challenge: to fully support the purpose of the piece, which is to maximize response and ROI.

This letter was an exercise that never mailed. However, I did my best to draw on my years of copywriting experience to create a graphic design that heightens the emotion and supports rather than detracts from the hard-hitting copy.

 

Direct response sales letter design
Direct response sales letter design page 1

Here is Page 2. I kept it clean with lots of white space to keep the reader’s attention focused on the riveting copy – and the call to action.

Direct response sales letter design
Direct response sales letter design page 2
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s